Driving innovation and service excellence in Saudi Arabia, with a vision for human-centered impact

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Course Description

3-Session Design Thinking Deep Dive Program (Certificate) *AI Included

Step into the Intensive Design Thinking Course, designed for professional innovators who are new to Design Thinking and eager to apply it effectively. This program introduces you to the core principles, key tools, and essential mindset needed to address complex challenges with creativity and clarity.

Today’s leaders and practitioners face pressing questions: How do you truly understand your end-users? How can you create solutions that are not only innovative but also relevant and impactful? This course provides the foundation to answer those questions, giving you practical experience in applying Design Thinking from the very start.

In this program, you will learn how to:

  • Adopt the Design Thinking mindset to approach challenges with confidence
  • Use proven tools to uncover genuine user needs and insights
  • Generate and prototype innovative solutions that deliver real value
  • Collaborate effectively to turn ideas into actionable outcomes

This is more than an introduction, it’s a hands-on learning experience that equips you with both confidence and capability to bring Design Thinking into your work right away.

 

دورة مكثفة في التفكير التصميمي تمنحك الأساسيات والأدوات العملية لفهم المستخدمين وابتكار حلول ذات قيمة من اليوم الأول.

KHDA Educational Services Permit: 633078

“This was truly one of the best courses I have ever attended. I greatly benefited from the variety of training styles, as each trainer contributed unique value in their own way. The delivery of the content was engaging and never boring, which maximized the learning experience.”
– Digital Government Authority

Homework

No preparation time

Language

English/Arabic

Standard Price

3150 SAR

Involvement

3 afternoons, 5 hours

Course type

In-person

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Tailor-made coaching around your challenge

About the program

Knowing about Design Thinking is a good start, but the trick lies in successfully applying it to projects. During this course, you will be learning-by-doing and practice fundamentals tools such as Stakeholder Mapping, Personas, Customer Journey Mapping, Service Scenarios and Prototyping by working on a challenge.

You will work in co-creation within small teams to learn from participants with diverse industry backgrounds. Our highly skilled facilitators will guide you trough the Design Thinking process, teaching you how to use empathy when envisioning future scenarios of service for your end-users.

We craft with a Designer’s Mindset

Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions.

What you'll learn

Learn how to listen to your end-user, embed end-user insights, develop prototypes and work in small iterations. Dare to fail and pitch your story!

Welcome & Kick-off

Meet the team
Energizers
Introducing DT
Keynote & Cases

Discover

Briefing & Research
Design Research
Stakeholder Map
Personas

Define

Framing the problem
Opportunity Areas
Customer Journey Map
Problem Statement

Design

Ideation & Prototyping
Idea Priority Map
Service Scenarios
Artefacts

Deliver

Testing & Pitching
Testing the pilot
Pitch
Reflection & Celebration

Participant profile

This workshop is designed for:

Young Professionals (individuals)...

...who want to discover how to use human-centered innovation methods in their daily work

Managers or Team Leaders...

...seeking to develop and integrate cutting edge creative practices into their business processes and corporate culture

Executives or Decision Makers...

...looking to strengthen their ability to lead innovation and enhance the organization’s innovation capability

Government Policy Makers...

...who want to gain key insights into the implementation of Design Thinking

No previous experience or knowledge required

Meet your coaches

Our expert Facilitators will share their experience and tricks on how to implement Design Thinking in projects and organizations. That way you can start applying Design Thinking straight away in your daily working environment.

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

Co-owner of DT Academy, Tim is a visionary leader with deep expertise in innovation and incremental change. Holding an MBA and MSc in Business and Financial Management, he designs transformative concepts and empowers businesses across the MENA region.

Rakan Aloufi

Design Thinking Facilitator

Senior Innovation Consultant and certified Design Thinking facilitator, leverages a decade of experience driving creative solutions and fostering innovation. Passionate about human-centered design, he excels in guiding teams to impactful outcomes.

Abeer Alghamdi

Innovation Professional & Facilitator

Abeer is a Design Thinker, Innovation Project Manager, and Certified Trainer, recognized as a Certified Innovation Professional. With a Master's degree in Innovation and Entrepreneurship, she is passionate about translating innovation theories into practical applications, and successfully trained over 200 students in the realms of innovation, design thinking, and 21st-century skills.

Maryam Kutob

Innovation & DT consultant

Maryam Kutob is a seasoned Innovation and Design Thinking consultant with a track record of leading diverse innovation projects and programs across various sectors. With over 9 years of experience in the innovation field, she has held notable positions such as the Head of Medical Innovations and Inventions at King Abdullah Medical City and Director of the Innovation Center at Makkah Healthcare Cluster.

Hassan Zanaldeen

Business Development Specialist

Hassan is a Senior Business Development Analyst and former Business Innovation Analyst at Cognizant. He brings a strategic approach to solving complex challenges through innovation, technology, and design. With demonstrated success in cross-functional collaboration and client growth, he drives impactful outcomes by pushing boundaries and delivering high-quality solutions.

A Legacy of Global Impact

DesignThinkers was founded over 20 years ago in the Netherlands by Tim Schuurman with a clear mission: to help organizations design services that put people at the center. What began in Amsterdam has since evolved into a global network, with teams now based in the UAE and Saudi Arabia, and an expanding network across the region.

We specialize in Design Thinking training, AI-powered innovation, and co-creation workshops that support governments and businesses in translating strategy into meaningful, citizen-centric services.

With a proven track record in public sector innovation and customer experience, we’ve partnered with organizations like the Digital Government Authority, PMO UAE, Tamimi Markets, FedEx, MDLBEAST, and King Fahad Medical City. Our work is further enriched by collaborations with academic and innovation leaders such as Dr. Rob Collins (Oxford University) and Taghi R. Zadeh (University of Amsterdam). We’re committed to making innovation real by building capabilities, designing for impact, and shaping services that improve lives.

Certificate

After successful completion of the 3-Session Design Thinking Fundamentals workshop, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

Contact us

Choose your session

DATE
...

Request Incompany

Tailor-made coaching around your challenge