1-Day Design Thinking Fundamentals Workshop
This high-energy 1-day Design Thinking Fundamentals workshop will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘Learning-by-Doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping.
Early Bird Price
7 hours a day
DESIGN THINKING IS A PROCESS FOR A CREATIVE PROBLEM SOLVING
Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?
INTRODUCTION TO DESIGN THINKING
On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?
‘LEARNING BY DOING’
The major part of the day, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental in Design Thinking.
Lastly, during this 1-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.
YOU WILL PRACTICE & EXPERIENCE THE FOLLOWING
Research helps us better understand other people’s perspectives and experiences around your challenge topic. Learn how to craft interview questions and then conduct actual interviews & experience how powerful and insightful an effectively conducted interview can be.
Sense-making is the process of grouping the information that we’ve gained from the interviews and identifying themes from across the range of people, based on their experiences, beliefs and values. For this stage we use a Persona Empathy Map, cumulating in a summary list of the key Gains (Goals) & Pains (Barriers).
Personas are used as the basis for Journey Mapping. Finding out about the objectives, behaviour, attitudes of people is very important for developing improvements or innovations of the services provided.
Journey Mapping allows us to get a deeper insight into customer (or users) needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?
Challenge Reframing using a ‘How Might We’ sheet provides singled minded clarity on the problem that we are looking to solve and what impact solving this will have.
Ideation is the process of exploring a multitude of different creative territories to help us solve the challenge. For this stage we use a variety of approaches & tools individually & then as a team for the all-important co-creation process.
Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artefacts from cardboard or paper or by using Lego or role playing.
Digital files of the tools & templates used in the workshops will be shared at the completion of the course and are free of use. All participants also receive a globally recognised certificate of completion.
Meet your instructors
Managing Partner DT Academy NZ & AUS
Darryl combines his design thinking expertise with his leadership experience to help people and organizations become more human-centered and focused on creating meaningful experiences.