Course Description
1-Day High-Energy Customer Journey Mapping Course
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.
Early Bird Price
€ 495,00
Length
1 day
Language
English
Standard Price
€ 545,00
Involvement
7 hours a day
Course Type
In-person
About this course
We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.
A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.