Course Description

5-Week Online Design Thinking Fundamentals Course September 2020


View 1-day live workshop

This interactive online course will equip you with the Design Thinking mindset, tools and skills to kick-start bold innovation. You will be working virtually on a human-centered challenge under live guidance of our skilled facilitators. With a combination of live classroom sessions, group assignments and homework you will gain practical knowledge and experience to apply Design Thinking in your daily work.


Focus on how to implement Design Thinking in your daily work;
Live and personal guidance from our expert facilitators;
Learn to empathise with your customers to improve your proposition and strategy;
Develop your creative problem solving skills and mindset for innovation;
Increase your confidence for remote & multi-disciplinary collaboration;
Learn how to still be able to boost co-creation and innovation while working remotely.

Same fun & interactive classroom experience, now live & online

DesignThinkers Academy NZ


We strongly believe in learning-by-doing. The major part of this online course will consist of hands-on work on a generic challenge using the different Design Thinking tools. The tools we will be using throughout the course are key in Design Thinking and will teach you how to use empathy in designing new services for your end-user. You will work in co-creation in a small teams.

Program 5-Week Online Design Thinking Fundamentals Course (Certificate)

The course consists out of Modules, focusing on the 4 stages of Design Thinking: Discover, Define, Design, Deliver. Each week consists of interactive online classrooms sessions, followed by group work.

Module 1: On boarding
1 week before we start the course you will enter the online environment and meet your facilitators and fellow participants. We find it very important that you feel comfortable, secure and motivated to work together for the upcoming weeks in this online learning journey.

Module 2: Discover
We will kick off with an introduction to the Design Thinking principles, tools and best practices. Then we will dive into the challenge using tools such as Design Research, Stakeholder Map, Mind Map and Affinity Map. We will wrap up the Discovery Phase by creating strong Personas.

Module 3: Define
This phase is dedicated to finding interesting opportunity areas: understanding frustrations to find problems that are worth solving. Using the Customer Journey Map we can identify impactful moments within the decision-making process. With that knowledge we can proceed to reframe the challenge into a Problem Statement.

Module 4: Develop
Now that we have a good understanding of the problem area, it’s time to develop new solutions. Ideation! We will work with several ‘divergent thinking’ tools and cluster these ideas in an Idea Priority Map. The following step will be to prototype these ideas using Service Scenarios and Artefacts.

Module 5: Deliver
The final week we will focus on testing the prototypes and improving the concept. This iterative process will be concluded by making a strong pitch. We conclude our classroom sessions with time to reflect and develop your personal implementation plan.

After completing the 5-Week program and assignments you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.


Teams from different industries who want to lead innovation;
Individuals e.g. HR, IT, Marketing looking for new tools to structure innovation and collaboration;
Professionals who want to stretch their creative problem solving skills;
Managers who want to discover what Design Thinking can offer their team.


Darryl McClay, Managing Partner of DesignThinkers Academy New Zealand & Australia. Darryl is a highly experienced entrepreneur and business leader with over 20 years of experience running his own market-leading creative agency. Darryl combines his design thinking expertise with his leadership experience to help people and organizations become more human-centered and focused on creating meaningful experiences.

Same fun & interactive classroom experience, now live & online

DesignThinkers Academy NZ


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Length: 5 weeks, 4-6 contact hours per week & homework

Start date: September 21st

Time 8:30am-10:30pm (NZT)

Session dates after September 1st to be confirmed

2 x 2 contact hours per week & homework

Online platforms: Miro & Zoom
Max. participants: 10


Early Bird Ticket Price NZ $850
Available until August 21st 2020

Regular Ticket Price NZ $1,050

Prices are excluding GST.

Your ticket includes access and use of the online environments (Miro & Zoom) for the duration of the course. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.

Please note that times and dates may change. Any changes will be communicated directly with people who have already registered.

If you have any other questions regarding this online course or its ticketing, please email

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