1-Day Design Thinking Fundamentals Workshop July 2021
This high-energy 1-day Design Thinking Fundamentals workshop will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘Learning-by-Doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping.
DESIGN THINKING IS A PROCESS FOR A CREATIVE PROBLEM SOLVING
Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?
INTRODUCTION TO DESIGN THINKING
On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?
‘LEARNING BY DOING’
The major part of the day, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental in Design Thinking.
Lastly, during this 1-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.
YOU WILL PRACTICE THE FOLLOWING TOOLS
Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders
Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders
Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.
Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?
Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.
Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.
All tools will be handed out after the session and are free of use.
This video gives you a glimpse on our Facilitation Trainings with global companies:
Darryl McClay, Managing Partner of DesignThinkers Academy New Zealand & Australia. Darryl is a highly experienced entrepreneur and business leader with over 20 years of experience running his own market-leading creative agency. Darryl combines his design thinking expertise with his leadership experience to help people and organizations become more human-centered and focused on creating meaningful experiences.
Zoe Chamel is a highly experienced Human-Centered Design and Customer Experience practitioner who has been delivering innovative & customer-centric programs for some of New Zealand’s most innovative and successful companies including Z Energy, Air New Zealand, Vodaphone and Vero. Zoe is a sought after trainer and speaker and highly respected within the Design Thinking community.
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
About this Event
Location: Wellington, New Zealand
Date: 26th July 2021
Early Bird Ticket Price NZ $850
Available until 1 month prior to workshop
Regular Ticket Price NZ $950
Prices are excluding GST.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.
Please note that times and dates may change. Any changes will be communicated directly with people who have already registered.
If you have any other questions regarding this online course or its ticketing, then please contact us through email.