CASE: ING

Accelerating Innovation process for Financial Services (ING Group)

How can we support ING in a human-centred way improving services in the financial industry?

ING is preparing for the future whatever the speed of change. With facilitation of DesignThinkers we accelerated an innovation process that embeds the users’ perspective in product & service development and successfully combining Lean, Agile & Scrum with Design Thinking. In order to enable ING to bring relevant solutions to the market faster.

ACCELERATORS, CAPABILITY & TEAM BUILDING
1000+ PEOPLE REACHED
THE NETHERLANDS, SPAIN, GERMANY & ROMANIA
METHODOLOGY

How to successfully combine Design Thinking, Lean, Agile & Scrum? With the PACE methodology, ING is prepared for the future, whatever the speed of changes

may be. The combination of methods enables us to bring relevant solutions faster to the market. Watch the explanatory video for an elaboration of the process.

"The DT Bootcamp was a real transformation. Highly recommended to anyone who wants to understand what DT is really about."

Pamela Caillens, Cartier International SNC

ING DRIVEN INNOVATION

How can we support ING in the adaptation of a human-centered perspective to improve services in the financial industry?

DesignThinkers Academy works with ING to co-create an internal innovation process embedding the users’ perspective in new service development. 
DesignThinkers Academy has trained a team of ING employees that will foster a more human-centered perspective within the organization.
In follow up DTA also guided the ING Accelerator teams to develop, test and implement new services. DesignThinkers Academy designed all the workshops’ tools, guidelines, toolkits, Accelerator programs and flows.

PRAISE

Our clients love working with us because our approach is not cookie cutter or dogmatic. We invest in building a relationship with you, gaining an understanding of your

organization, your stakeholders and the broader context of the challenge. Then, together we design a customized approach for you.

"The training course with top professionals from the Design Thinking field and the hands-on approach inspired my work as a human-centered design consultant. A wonderful experience."

Alexander Faga, Swisscom

DesignThinkers Academy