Course Description

2-Day Design Thinking Fundamentals Course (Certificate)

This high-energy 2-day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘Learning-by-Doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping.

*This hybrid training also includes a 3 hour follow up session online – scheduled a week after the live training.

Early Bird Price

R 12 105

Length

2 days in person & 3 hours online

Language

English

Standard Price

R 13 450

Involvement

7 hours a day live sessions & 3 hours online

Course Type

In-person or online

Choose your session

Jun
30

Cape Town, South Africa

2-Day Design Thinking Fundamentals (Certificate)
DATE
...

Request Incompany

Tailor-made coaching around your challenge
THEORY

On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?

LEARNING BY DOING

The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental

in Design Thinking. Lastly, during this 2-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.

YOU WILL PRACTICE THE FOLLOWING TOOLS

Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.

Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.

All Design Thinking tools and the certificate will be handed out after the session.

This video gives you a glimpse on our Design Thinking Trainings with global companies:

It’s inspiring, it’s thought provoking, I loved it!

Participant, DT Fundamentals April 2022

Meet your instructors

Jani de Kock

Senior Facilitator & Research Associate DesignThinkers Academy South Africa

Jani is a qualitative researcher who has worked across emerging markets since 2003 in financial services, telecoms, FMCG, media, automotive and many other industries.

Jen Sutherland

Senior Facilitator DesignThinkers Academy South Africa

Jen is an experienced consultant, facilitator and coach in the areas of lean innovation, design thinking and customer experience, in small and large companies across multiple industries.

Robert Bloom

Founder & Managing Partner DTA South Africa

Robert is the founder and managing partner of DT Academy South Africa, blending design thinking and systems thinking to help people co-create preferred futures.

COVID-19 PROTOCOL

What is the current protocol given the ever developing COVID-19 situation? We look forward to welcoming you to our Studio in Amsterdam where we have ensured to take all necessary precautions regarding the COVID-19 measures. Seeing as we are carefully monitoring the developments on a daily basis, the circumstances can also change.
We redesigned our program in order to provide you with the most valuable experience which is what you can expect from our 2-Day Design Thinking Fundamentals. It goes without saying that no concessions have been made on quality, fun factor, dynamics and learning outcomes which DesignThinkers Academy stands for.

Will a more ‘static’ way of working influence your learning experience?
No, it will not. We have redesigned and prototyped countless scenarios as to how we can still provide you with a learning-by-doing, high energy and in-depth program.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, DesignThinkers Academy South Africa

Contact us

Choose your session

Jun
30

Cape Town, South Africa

2-Day Design Thinking Fundamentals (Certificate)
DATE
...

Request Incompany

Tailor-made coaching around your challenge

Course leaflet