Course Description

2-Day Design Thinking Fundamentals Course

This high-energy Design Thinking Fundamentals course will give you a good understanding of the Design Thinking framework, key tools & practices. The focus of this course will be hands-on and ‘Learning-by-Doing’ giving team members direct and practical exposure to this transformative way of working.

Participants will practice using tools and apply principles and mindsets that support creative problem solving and customer-centred design.

*The Design Thinking Fundamentals course is structured as hybrid training. It includes a 3-hour follow-up session online, scheduled a couple of weeks after the live (in-person) training.


*PAYMENT PLANS ARE AVAILABLE – contact for more info

Early Bird Price

R 12 105 ex vat


2 days in person & 3 hours online



Standard Price

R 13 450 ex vat


9 hours a day live sessions & 3 hours online

Course Type

In-person or online

Choose your session


Cape Town

2-Day Design Thinking Fundamentals

Request Incompany

Tailor-made coaching around your challenge
It’s inspiring, it’s thought provoking, I loved it!

Participant, DT Fundamentals April 2022


On the first day of the Design Thinking Fundamentals course, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?


The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental

in Design Thinking. Lastly, during this 2-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.

Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.

All Design Thinking tools and the certificate will be handed out after the session.

This video gives you a glimpse on our Design Thinking Trainings with global companies:

Launch your creative problem-solving journey with this course. Remember it is the beginning of a whole new way of thinking and doing. Let your curiosity for your future potential unfold.

Meet your instructors

Robert Bloom

Founder & Managing Partner DTA South Africa

Robert is the founder and managing partner of DT Academy South Africa, blending design thinking and systems thinking to help people co-create preferred futures.


What is the current protocol given the ever developing COVID-19 situation? We look forward to welcoming you to our Studio in Amsterdam where we have ensured to take all necessary precautions regarding the COVID-19 measures. Seeing as we are carefully monitoring the developments on a daily basis, the circumstances can also change.
We redesigned our program in order to provide you with the most valuable experience which is what you can expect from our 2-Day Design Thinking Fundamentals. It goes without saying that no concessions have been made on quality, fun factor, dynamics and learning outcomes which DesignThinkers Academy stands for.

Will a more ‘static’ way of working influence your learning experience?
No, it will not. We have redesigned and prototyped countless scenarios as to how we can still provide you with a learning-by-doing, high energy and in-depth program.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, DesignThinkers Academy South Africa

Contact us

Choose your session


Cape Town

2-Day Design Thinking Fundamentals

Request Incompany

Tailor-made coaching around your challenge

Course leaflet