Course Description

Design Thinking Fundamentals 2-Day Course

The Design Thinking Fundamentals 2-day course will give you a good understanding of the Design Thinking framework, key tools & practices. Through ‘Learning-by-Doing’, participants will obtain direct and practical exposure to this transformative framework.

Participants will practice using tools and will learn to apply principles and mindsets that support creative problem solving and customer-centred design over the two days. This gives the participants time to explore divergent thinking when trying to understand what problems to solve. And again when trying to cocreate solutions to the “right” problems. And in this way particpants learn to actviate their empathy  muscle as well as their creative confidence.

Your facilitators are highly experienced in the field of Creative Problem Solving and Design Thinking, providing practicle examples and in-person coaching that will elevate your knowledge and practice.

*The Design Thinking Fundamentals course is structured as a hybrid training. It includes a 3-hour follow-up session online, scheduled a couple of weeks after the live (in-person) training to give participants the experience of working online and in-person.

In this way, exposure is given to Miro which can be used as a collaborative whiteboard tool to help distributed teams work better tegether when trying to solve problems and make the work to be done more visible.

*PAYMENT PLANS ARE AVAILABLE – contact for more info

Early Bird Price

R 12 450 ex vat


2 days in person & 3 hours online



Standard Price

R 13 450 ex vat


9 hours a day live sessions & 3 hours online

Course Type

In-person or online

Choose your session


Cape Town

2-Day Design Thinking Fundamentals

Request Incompany

Tailor-made coaching around your challenge
It’s inspiring, it’s thought provoking, I loved it!

Participant, DT Fundamentals April 2022


On the first day of the Design Thinking Fundamentals course, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?


The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental

in Design Thinking. Lastly, during this 2-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.

Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.

All Design Thinking tools and the certificate will be handed out after the session.

This video gives you a glimpse on our Design Thinking Trainings with global companies:

Launch your creative problem-solving journey with this course. Remember it is the beginning of a whole new way of thinking and doing. Let your curiosity for your future potential unfold.

Meet your instructors

Robert Bloom

Director and Managing Partner DTA South Africa

Robert is the founder and managing partner of DT Academy South Africa, blending design thinking and systems thinking to help people co-create preferred futures.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, DesignThinkers Academy South Africa

Contact us

Choose your session


Cape Town

2-Day Design Thinking Fundamentals

Cape Town

2-Day Design Thinking Fundamentals

Request Incompany

Tailor-made coaching around your challenge

Course leaflet