Course Description

1-Day Design Thinking Strategic Storytelling Course

The Strategic Storytelling course is a highly interactive course run in-person. It is designed to remove the mystery surrounding storytelling practices and introduce participants to the fundamentals of applied narrative. By using practical examples and insights into the storytelling crafting process, this experiential course will equip you with an understanding of how to think and even act ‘in-story’. 

The secret to persuasion, influence, and motivation is a formula deeply grounded in storytelling. This one-day exploration and activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.

Is the message you communicate presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs? Are you willing to take bigger risks and make creatives choices when delivering your message? During the strategic storytelling course you will learn to:

  • Apply story techniques to structure a compelling and meaningful message
  • Apply story to improve your methods and style of communication
  • Apply story to reimagine and co-create the future with your audience

Early Bird Price

R 6150 ex vat


1 day



Standard Price

R 6950 ex vat


1 full day

Course Type

In-person or online

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Tailor-made coaching around your challenge
It’s inspiring, it’s thought provoking, I loved it!

Participant, DT Fundamentals April 2022

Strategic Storytelling

A short and interactive introduction into Storytelling and its application in the business environment. What are the origins of storytelling and what is its scientific foundation. How storytelling can be used to manage conflicts, interpret the past and to shape the future. Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Additionally, through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.

During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.

What you'll learn

Our expert facilitators will teach you the various aspects of storytelling including the compelling scientific rationale behind storytelling, the economic benefit of storytelling, structure and frameworks, components of a good story and choices for effective delivery.

Make an impactful message

Attention is a scarce resource in today’s modern context and storytelling is an effective way to make one’s message impactful and memorable.

Powerful tool for empathy

As a powerful tool for empathy, story facilitates emotional connection between people and appeals to our humanity.

Improve collaborative dynamics

Through storytelling we improve collaborative dynamics and shape organizational culture. Used strategically, stories hold the power to engage people and inspire action

Imagination & Storytelling

Through imagination and storytelling, we can all become co-creators of the future as well as of a new and compelling narrative that supports our goals, desires and dreams.

The most powerful person in the world is the storyteller.

Steve Jobs


This course is designed for:

Managers or Team Leaders...

…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders

(Digital) Marketing experts...

…looking to use storytelling in their daily work to create true impact with customers and stakeholders

Product/Service Designers...

…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way

No previous experience or knowledge required

Meet your instructors

Robert Bloom

Director and Managing Partner DTA South Africa

Robert is the founder and managing partner of DT Academy South Africa, blending design thinking and systems thinking to help people co-create preferred futures.

Tiaan Ras


Tiaan is an experienced facilitator and an avid collector and teller of stories. He uses design thinking to position brands and create authentic brand narratives.


After successful completion of the 2-week Online Strategic Storytelling course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a DesignThinker with Storytelling specialisation. All tools and materials will be available after the course for personal use.


What is the current protocol given the ever developing COVID-19 situation? We look forward to welcoming you to our Studio in Amsterdam where we have ensured to take all necessary precautions regarding the COVID-19 measures. Seeing as we are carefully monitoring the developments on a daily basis, the circumstances can also change.
We redesigned our program in order to provide you with the most valuable experience which is what you can expect from our 2-Day Design Thinking Fundamentals. It goes without saying that no concessions have been made on quality, fun factor, dynamics and learning outcomes which DesignThinkers Academy stands for.

Will a more ‘static’ way of working influence your learning experience?
No, it will not. We have redesigned and prototyped countless scenarios as to how we can still provide you with a learning-by-doing, high energy and in-depth program.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, DesignThinkers Academy South Africa

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Choose your session


Request Incompany

Tailor-made coaching around your challenge

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