Course Description

5-Day Design Thinking Bootcamp October 2018


Our Design Thinking Bootcamp is a unique opportunity for you to learn the principles and practices of Design Thinking from a diverse team of internationally recognized coaches from the worlds of research, design, business, and academia.
At DesignThinkers Academy, we believe in ‘learning-by-doing’ approach and the power of human-centered design as a strategic and competitively differentiating tool. The DT Bootcamp is a high energy, intensive training, combining hands-on learning with personal coaching. You will walk away equipped with the tools and methods needed to implement Design Thinking in your organization.

The purpose of DT Bootcamp is to equip you with powerful design tools and methods that enable you to reach your professional and personal goals.

During this week-long experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.

You will also work closely with four different expert day-coaches, and with other participants to grapple with questions like:

  • How to successfully implement Design Thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?
  • How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?
  • How to increase your tolerance for failure and create an environment where you learn faster?
  • How to create a sustainable culture of innovation by design?

The DesignThinkers Bootcamp has been crafted for leaders who are seeking new ideas, methods, and strategies for addressing the complex challenges facing their organizations and communities.

Often described as a human-centered approach to innovation, Design Thinking is being used across the globe in a wide range of settings and industries, including public and private corporations, non-profits, universities, and government agencies. We will share stories and case studies of how this methodology has been applied, such as:

  • Co-creating solutions with partners and customers.
  • Developing new products and services that meet the real needs of real people.
  • Designing experiences focused on attracting and retaining customers and/or employees.



Being with a group of people that is eager to learn, grow and create something meaningful.. it was invigorating.

If someone told me they could only go to one training session for the year, I would not hesitate to recommend Design Thinking Bootcamp as the one and only option.

What you get out of this will go beyond learning about Design Thinking. You will better understand a current problem facing the community. You will learn about teamwork and working under pressure. No detail was overlooked by Marc, Adriana, Rose and the many volunteers who helped throughout the week



Our team of expert coaches and facilitators will share their experiences during the DT Bootcamp and will guide you and your workshop team as you solve a real-world design challenge, from the research phase to designing concepts. We will cover strategies for implementing new solutions using Design Thinking in organizations.

Liz Kelley, is a creative and analytical thinker who mines the ephemera of daily life for rich cultural insights that shape the design of new products, services, and experiences. With a decade of experience conducting ethnography and her formal training in anthropological theory and methods, she is able to translate big concepts into real-world solutions that meet both the unmet needs of individuals and the business objectives of clients in industries including healthcare, energy, tech, financial services, CPG, and retail.

John Bielenberg, is a co-founder of Future, where he makes thinking wrong your secret weapon, leading design blitzes for business, talent, marketing and foundation leaders to develop innovation and stakeholder value. John is also the founder of Project M which inspires and educates young designers and creatives by proving their work has a significant impact on improving communities.

Robert Bau, is a heavy-weight strategist and thought leader in service innovation, branding, and marketing with more than 15 years agency experience in shaping customer expectations and experiences in our post-industrial society. Between 2011 and 2014 Robert played an instrumental role in building the first MFA and BFA service design programs in the US. Robert is currently Senior Service Design Director at Fjord.

Mark Ciesko, is a creative and empathetic design leader who believes in the power of team genius. He leverages over 25 years of diverse experiences in senior leadership positions in an agency setting and working for two Fortune 50 companies, where he crafted new approaches to innovation and design thinking. Currently, Regional Manager and Director of Design Thinking at GE Healthcare, Mark’s focus is on leveraging empathy across the healthcare journey not just for clinicians, but patients and families as well.

*Coaches to be determined shortly based on availability.


Our team of facilitators will focus continuously on your teams’ progress as you go through the different activities of the Design Thinking process.

Adriana Dolnyckyj, is Managing Partner of DesignThinkers Group Canada and helps clients prioritize and solve their complex challenges and co-create unique and outstanding customer experiences. Adriana brings 20+ years of experience as a Marketing Executive and Corporate Strategist in various industry sectors and in both the B2C and B2B segments. Adriana has taught as an Adjunct Instructor in the Masters of Technology Entrepreneurship & Innovation at Saint Mary’s University and is also a guest lecturer at other universities.

Marc Bolick, leads the US office of DesignThinkers Group, working to help clients find creative solutions to complex problems and to embed design thinking as a strategic advantage in their organizations. With over 20 years of experience in various aspects of product and service design, Marc has worked in a variety of sectors and clients including GE, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Master Card, the US Agency for International Development, the FDA, and a variety of early-stage companies.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process. Our DT professionals can come over to you, we are represented in over 25 countries.


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Location: Toronto, T.B.D.

October 01st – 05th 2018
Language: English
Maximum participants: 30


Early Bird Ticket price: CAD$4,350
until 31st July 2018

Regular Ticket Price: CAD$4,650
until 31st August 2018

Late Worm Ticket Price: CAD$4,850
after 31st August 2018

Prices are intended excluding HST.

The ticket includes daily lunch, morning and afternoon snacks, and beverages.

A certificate from DesignThinkers Academy is awarded on the Friday to participants who successfully complete the course.

Discounts available for teams signing up, Non-Profits and Government Organizations.

Contact adriana[@]

Sign up now