Course Description
1-Day High-Energy Customer Journey Mapping Training Course (Certificate)
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.
Early Bird Price
€ 495,00
Homework
No preparation time
Language
English
Standard Price
€ 545,00
Involvement
1 day, 8 hours a day
Course type
In person
Choose your session
About this course
We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.
A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
Participant profile
This course is designed for:
Freelancers and consultants...
…looking to better advise their clients on commerce or customer-related challenges
Managers and Team Leaders...
…who want to discover the benefits of working with Personas & Customer Journey Mapping in their daily work
Young Professionals (individuals)...
…who want to discover how to use Personas & Customer Journey Mapping in their daily work
Government Policy Makers...
...who want to gain key insights into the implementation of Personas & Customer Journey Mapping
No previous experience or knowledge required
Meet your coaches
You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and can share how to implement it in your organization or team.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Marcello Risolo
Design Lead DesignThinkers Academy Amsterdam
Marcello is Design Lead at DesignThinkers with an Italian/Swedish background and a degree from TU Delft and Politecnico Milan.