Course Description
2-Day Co-creation and Design Thinking in Sales Training Course (Certificate)*
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This 2-day program brings you the latest best practices on how to co-create value with your customers and develop new business opportunities. Learn how Design Thinking can be applied to engage with your customers and redesign the sales process of the future.
Early Bird Price
€ 1.495,00 (limited)
Homework
2 days
Language
English
Standard Price
€ 1.595,00
Involvement
8 hours a day
Course type
In-person
Choose your session
About this course
In a market where products and services are rapidly becoming commodities, the conventional approach to selling is in need of a radical mindset change. Sales professionals have to become much more strategic in their approach, focusing on co-creating value rather than selling value. The result is a better understanding of your customer’s business challenges, unlocking new sales opportunities.
In this course, you will learn how Design Thinking, value co-creation, innovation and sales converge, creating new business development strategies with customers. The program combines academic theory and a hands-on exercises, with cases from various industries to explain the theory and learn how to apply it.
What will you learn?
Get ahead of the competition by exploring new ways to co-create together with your customers rather than selling value to your customers. During this journey you’ll work closely with a unique team of highly experienced Sales and Design Thinking practitioners in finding answers to the following questions: Why is the world for sales professionals changing? How does this impact your job as a sales professional? Which tools can help you?
For more information view Sales 2020 Vision.
Participant profile
The course is designed for:
Professionals (individuals)...
…looking to learn more about the changing landscape of their profession and how Design Thinking can help them boost co-creation with customers
Executives or Decision Makers...
…looking to steer their sales team in a human-centered direction with Design Thinking to drive tangible results
Managers or Team Leaders...
...seeking to develop and integrate cutting edge creative practices into their business processes and corporate culture to lead sales teams
Some basic knowledge of the Design Thinking process & tools is advised to gain a high learning outcome
Meet your coaches
The training offers a unique team of highly experienced Sales and Design Thinking practitioners with a strong business, design and academic background. They will act as coaches and Facilitators and take you on a journey of transformation on a personal, professional and organizational level.
Regis Lemmens
Founder & Consultant in the Future of Sales
is the founder of Sales Cubes, a consulting firm which helps sales organizations to innovate and co-create value with their customers. He is a professor in Sales and Sales Management and teaches at business schools.
Tim Schuurman
Co-Owner DesignThinkers Academy Amsterdam
As co-owner of DT Academy, Tim has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.