Course Description

Think like a Startup Canvas & Game Training Course (Certificate)

Explore and design your business in 90 minutes with our Startup Canvas. A design-driven framework and process to use when building a value-driven business. It will show the users of the tool how to align values with organizational models, culture, propositions, business models and customer values and goals. We facilitate the ‘Think like a Startup’ Canvas Sessions for teams within organizations.

Early Bird Price

Upon request


No preparation time



Standard Price

Upon request


2 hours

Course type

Live or Online

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Tailor-made coaching around your challenge

About the Startup Canvas

In these high-energy sessions with multiple teams, we use the tool in a game format. Build a value-driven Startup in 90 minutes with a pitch at the end. Teams will practice team work, high-paced decision making, designing with your end-user and creative thinking concepts.

Here’s how it works. A clear instruction sheet will guide the teams through the process. Persona cards give information to the participants about the End-User of our new business, helping participants play the role of the end-user even better. The groups can choose from pre-defined challenges, after they understood the values and purpose the group members share. The groups can choose the Assignments and Persona’s they feel belong together. And lastly: every participant will have a role. For instance, key roles are the the end-user and the People Guru, responsible for monitoring teamwork and timekeeping.

Take a look at the ‘Think like a Startup Session’ we facilitated at the Stanford D.School:

Participant profile

The course is designed for:


...looking to strengthen their ability to lead innovation and enhance the organization’s innovation capability

Meet your coaches

You will be guided through the Startup Canvas & Game by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks on how to implement it within your working environment.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.

Daphne Lamberts

Service Development Lead DesignThinkers Academy Amsterdam

Daphne is Service Development Lead and optimizes courses content and is an enthusiastic facilitator of (online) programs with a MA in Concept Development & Trend Research.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge

Course leaflet