Course Description
2-Day Behavioral Design Training (Certificate)
Everyone agrees. Nothing changes. Learn how to create movement.
Most organizational change doesn’t fail because people are unwilling. It fails because people keep doing what they’ve always done. Whether you’re working in HR, government, sustainability, innovation or marketing, the challenge is often the same: how do you help people adopt new behaviors?
This practical 2-day training combines Behavioral Science with Design Thinking to help you understand why people behave the way they do and design interventions they actually adopt. You’ll work with proven behavioral models, creative tools and real-world challenges to identify what drives behavior, uncover hidden barriers and turn insights into interventions that create meaningful and lasting change. Become the person people call when change gets stuck.
You don’t need any prior knowledge or experience to join this course. We’ll guide you through the essentials step by step.
Check out the full Course Brochure at the bottom of the course page. Got any questions? Don’t hesitate to reach out to us for more information at [email protected]
Early Bird Price
€ 1.495,00
Preparation time
No preparation time
Language
English
Standard Price
€ 1.595,00
Duration
2 days, 8 hours each
Course type
In-person
Choose your session
What is this course about?
Most professionals are taught how to manage projects and communicate change. Far fewer are taught how people actually change. That’s the gap Behavioral Design fills.
Behavioral Science helps you understand why people behave the way they do. Design Thinking helps you turn those insights into solutions, experiences and interventions people are more likely to adopt. Across two highly interactive days, you’ll learn how to analyze current behavior, understand resistance and motivation, identify friction, and design better conditions for change.
Rather than relying on communication alone, you’ll learn how to intentionally shape environments, choices and experiences to make desired behaviors easier, more meaningful and more likely to happen.
Ready to turn intention into action? Sign up today!
We craft with a Designer’s Mindset
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions.
What will you learn?
During the 2-Days you will be learning:
Welcome & Foundations
Understand why people keep doing what they’ve always done;
Explore System 1 & System 2 Thinking;
Apply the BJ Fogg Behavior Model;
Work with Cialdini’s Principles of Influence;
Understand the role of habits, identity, motivation and social norms;
Explore how rewards and behavioral patterns influence decision-making
Motivation & Design
Map current versus desired behavior;
Identify friction, hidden barriers and resistance;
Understand what motivates or prevents people from acting;
Apply nudging and choice architecture;
Use framing and behavioral messaging effectively;
Design journeys with meaningful behavioral triggers;
Explore how habits are created and reinforced
Strategy & Tools
Apply Design Thinking to behavioral challenges;
Move from behavioral insights to intervention ideas;
Generate and prioritize possible interventions;
Use behavioral mapping to understand the wider context;
Work with practical Behavioral Science and Behavioral Economics tools;
Use AI to strengthen behavioral analysis and intervention design
Application & Impact
Rapidly prototype behavioral interventions;
Test assumptions before implementation;
Experiment, validate and improve your ideas;
Apply the methodology to a real organizational challenge;
Develop your own behavior-change intervention;
Receive feedback from trainers and peers;
Leave with a concrete, immediately applicable action plan
Who is this course for?
This training is for professionals whose work depends on helping people change what they do, not simply what they know.
Public sector & non-profits
Policy advisors, government professionals, program managers and participation specialists working on challenges such as public engagement, inclusion, sustainability or behavior change.
Innovation & sustainability
Innovation managers, sustainability leads, entrepreneurs and product owners who need to turn ambitious ideas and strategies into behaviors people actually adopt.
Designers & creatives
UX and service designers, communication professionals, marketers and creatives who want to understand the behavioral drivers behind better experiences, decisions and engagement.
And anyone who wants to:
Lead change and transformation more effectively;
Understand what drives—or blocks—human behavior;
Reduce resistance and create greater ownership;
Turn insights and intentions into action;
Design interventions people actually embrace;
Create behavior change that lasts
Who are the coaches for this course?
Jeroen van der Heijden
Systems & Behavioral Design Expert
Jeroen is an expert in behavior change. He transforms customer experiences and employee journeys by shaping mindsets and choices, and trains professionals to do the same. He holds an MSc in Cognitive Neuropsychology and 15+ years’ experience.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Certificate
DesignThinkers is accredited by the Dutch Council for Training and Education (NRTO), underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After successful completion of the 2-Day Behavioral Design Training course, participants are awarded a DesignThinkers Academy x Braingym Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
