Course Description

2-Day Course Design Thinking Fundamentals (Certificate)

This high-energy 2-day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘Learning-by-Doing’ by using tools like Stakeholder Mapping,  Customer Journey Mapping and Prototyping.

THEORY

On the first day, we will go through a short and interactive introduction to Service Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?

LEARNING BY DOING

The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.

YOU WILL PRACTICE THE FOLLOWING TOOLS

Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.

All Design Thinking tools and the certificate will be handed out after the session and are free of use.

This video gives you a glimpse on our Design Thinking Trainings with global companies:

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process. Our DT professionals can come over to you, we are represented in over 25 countries, or you are most welcome to join us at our DT Academy Studio in Amsterdam. Please reach out to us for more information.

Register

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

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Course leaflet