1-Day Design Thinking Effective Storytelling Training Course (Certificate)*

About this course

A short and interactive introduction into Storytelling and its application in the business environment. What are the origins of storytelling and what is its scientific foundation. How storytelling can be used to manage conflicts, interpret the past and to shape the future. Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Additionally, through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.

During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.