Course Description
2-Day Behavioral Design Training (Certificate)*
System change starts with human behavior.
You can’t change systems without changing behavior. Whether you’re working in sustainability, HR, government, innovation, or marketing—behavior is the leverage point. Research from McKinsey shows that behavioral factors account for up to 70% of the success of organizational change. In short: shifting mindsets is what makes strategies stick.
This 2-day training equips you with the tools to understand and design behavior using psychology, framing, nudging, and design thinking. You’ll get a solid theoretical foundation, a hands-on toolkit, and tons of inspiration. It’s practical, creative, immediately applicable – and fun. Expect to remove resistance to change, boost conversion, and get people on board.
*Sign up today and get 15% off select* courses with code DTFALL15 at checkout, valid from October 6th until November 15th, 2025.
Early Bird Price
€ 1.495,00
Preparation time
No preparation time
Language
English
Standard Price
€ 1.595,00
Duration
2 days, 8 hours each
Course type
In-person
What is this course about?
This training is designed for professionals who want to create real change—and need others to act. You’ll learn how behavior works, what drives people (and what holds them back), and how to design interventions that move them.
We combine behavioral psychology with design thinking. No endless lectures, but actionable frameworks, real-life cases, and high-energy sessions. You’ll work on challenges applicable to your line of work and leave with a concrete action plan.
Ready to embark on a journey filled with innovation? Sign up today!
We craft with a Designer’s Mindset
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions.
What will you learn?
During the 2-Days you will be learning:
Welcome & Foundations
The foundations of behavior: System 1 & 2 thinking, neurotransmitters, evolutionary patterns
Key models: BJ Fogg’s Behavior Model, Cialdini’s principles of persuasion
The Mindpact 5-Step Framework & behavioral design toolkit
Motivation & Design
Tapping into values, purpose, and identity
Reducing friction and making behavior easier
Using rewards, urgency, FOMO, and social proof
Designing journeys with effective behavioral triggers
Building lasting habits and meaningful ‘happy ends’
Strategy & Tools
Design Thinking: from insights to ideas to implementation
Double and triple diamond thinking: understand, emapthize, design solutions
Advanced tools from the behavior design toolbox
Application & Impact
Behavior design in practice
Crafting your own activation or intervention plan
Who is this course for?
This training is for purpose-driven professionals who want to drive meaningful change:
Public sector & non-profits
Policy makers, change managers, program leads;
Professionals working on participation, inclusion, or sustainability.
Innovation & sustainability
Innovation managers, sustainability leads, entrepreneurs.
Designers & creatives
UX designers, service designers, product owners, marketers, communication experts.
And anyone who wants to:
Create behavior change for positive impact;
Generate ownership and momentum;
Turn insights into action.
Who are the coaches for this course?
Jeroen van der Heijden
Senior Facilitator & Systems Thinking Expert
Jeroen is an expert in behavior change. He transforms customer experiences and employee journeys by shaping mindsets and choices, and trains professionals to do the same. He holds an MSc in Cognitive Neuropsychology and 15+ years’ experience.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Bram Heijnen
Senior Facilitator & Systems Thinking Expert
Bram Heijnen, co-founder of Mindpact, specializes in Behavioral Design Thinking and systemic transformation. With an MA in Architecture and Design, he blends design thinking, leadership, and behavioral insights to drive innovation.
Certificate
DesignThinkers is accredited by the Dutch Council for Training and Education (NRTO), underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After successful completion of the 2-Day Behavioral Design Training course, participants are awarded a DesignThinkers Academy x Braingym Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
