Course Description

2-Day Design Research – A Journey of Discovery (Certificate)

How should I organize my Design Research? How do I uncover what my customers need and want? How do I empathize with my end-users? How can I turn data into actionable insights? What are easy-to-use research techniques? All these questions and more will be answered in this hands-on, interactive 2-Day course.

Early Bird Price

T.B.D.

Homework

T.B.D.

Language

T.B.D.

Standard Price

On request

Involvement

T.B.D.

Course type

T.B.D.

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About this course

Design Research is research specifically undertaken to guide product and service design. It is an essential part of Design Thinking, a human-centered approach that starts with understanding what customers think, feel and do. This course will deep-dive into discovering customer needs and through Design Research. It is a powerful way to build empathy and gain customer insights, which can be used as a springboard for innovation.

This practical 2-Day course will give you an understanding of the process, methods & tools, to help you on your journey of discovery. Working in teams, you will practice conducting and analyzing interviews and using tools like empathy maps, personas and customer journey maps. The focus of the course will be on learning-by-doing. This way, you will be able to apply Design Research skills in your own daily work.

Participant profile

The course is designed for:

Young Professionals (individuals)...

…with a need for hands-on design research training, including practicing with Design Thinking tools to create true impact with customers and stakeholders

Product/Service Designers...

…with a need for hands-on design research training, including practicing with Design Thinking tools to create true impact with customers and stakeholders

Managers or Team Leaders...

…seeking for hands-on training how to incorporate design research to support organizational goals and to better connect to customers and stakeholders

No previous experience or knowledge required

Meet your coaches

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

As co-owner of DT Academy, Tim has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.

Certificate

After successful completion of the 2-Day Design research Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

Sample_Certificate

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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Choose your session

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Tailor-made coaching around your challenge

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