Course Description
3-Day Design Thinking Foundations with Storytelling for Impact
In this intensive 3-day course, you’ll gain a solid foundation in Design Thinking and Storytelling: two essential skills for driving innovation and engaging stakeholders. Learn how to uncover real human needs, turn insights into creative solutions, and create compelling narratives that bring your ideas to life. By the end of the course, you’ll be equipped to design with empathy, communicate with impact, and inspire action across teams, clients, and customers.
Download our full 2025 Course Brochure here!
Early Bird Price
€ 1.895,00
Preparation time
No preparation time
Language
English
Standard Price
€ 1.895,00
Duration
3 days, 8 hours a day
Course type
In-person
About this course
This 3-day course blends the foundations of Design Thinking with the power of Storytelling to help you turn ideas into action, and communicate them with impact. You’ll gain a solid understanding of the Design Thinking mindset, core principles, and hands-on tools to identify real user needs and spark innovation. Alongside this, you’ll explore the fundamentals of storytelling: learning how to think in story, connect with your audience, and deliver your message in a way that sticks. By the end, you’ll be equipped to design human-centered solutions and tell stories that inspire change.
We craft with a Designer’s Mindset
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions.
What you'll learn
Day 1 | Kick-off and Immersion
Welcome & Kick-off:
Meet the team
Energizers
Introducing DT
Keynote & Cases
Discover:
Briefing & Research
Design Research
Stakeholder Map
Personas
Day 2 | Define, Design and Deliver
Define:
Framing the problem
Opportunity Areas
Customer Journey Map
Problem Statement
Design & Deliver:
Ideation & Prototyping
Idea Priority Map
Testing & Pitching
Testing the pilot
Reflection & Celebration
Day 3 | Storytelling for Impact
Storytelling Foundations: Kick off with intros, core principles, structures, and hands-on practice.
Story Discovery & Strategy: Gather insights, develop strategy, brainstorm stories, practice, get feedback.
Audience & Story Crafting: Define your audience, occasion, and craft your story with peers.
Performance & Delivery: Test, refine, visualize, and confidently pitch your story.
Participant profile
This course is designed for:
Young Professionals (individuals)...
...who want to discover how to use human-centered innovation methods in their daily work
Managers or Team Leaders...
...seeking to develop and integrate cutting edge creative practices into their business processes and corporate culture
Executives or Decision Makers...
...looking to strengthen their ability to lead innovation and enhance the organization’s innovation capability
Government Policy Makers...
...who want to gain key insights into the implementation of Design Thinking
No previous experience or knowledge required
Meet your coaches
Our expert Facilitators will share their experience and tricks on how to implement Design Thinking in projects and organizations. That way you can start applying Design Thinking straight away in your daily working environment.
Tim Schuurman
Co-Owner DesignThinkers Academy Amsterdam
Co-owner of DT Academy, Tim is a visionary leader with deep expertise in innovation and incremental change. Holding an MBA and MSc in Business and Financial Management, he designs transformative concepts and empowers businesses.
Adela Cristea
Co-Founder DesignThinkers Academy Eastern Europe
Co-Founder and Facilitator at DT Academy Eastern Europe. She is an experienced business consultant teaching entrepreneurship and leadership within corporate environments.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Colin Skelton
Senior Facilitator DTA South Africa
Colin is a senior design thinking facilitator with a masters in dramatic arts. He helps people innovate by using applied theatre (improv) in organizational contexts.
Certificate
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
