Tools

ABT Structure

Read more about the DesignThinkers ABT Structure Tool, guiding you to create a cohesive narrative by connecting facts, problems, and resolutions.
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Favorite Movie

Read more about the DesignThinkers Favourite Movie Tool and dissect a story by focussing on the premise and high concept.
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Storytelling Opportunity Feedback

Read more about the Storytelling Opportunity Feedback, which you can use to produce constructive feedback on stories and pitches.
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Audience Persona

Read more about the DesignThinkers Audience Persona, a tool to better understand your audience and design a story that fits their needs.
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Audience Map

Read more about the DesignThinkers Audience Map, a tool to identify your target audience and craft the stories they need to hear.
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Systems Iceberg

Read more on the DesignThinkers Systems Iceberg, which can help you identify underlying issues in an established system.
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STEEP Mindmap

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Idea Brainwriting Tool

Read more about the DesignThinkers Idea Brainwriting, a tool to start co-creating new ideas in a team.
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Customer Journey Map

Read more about the DesignThinkers Customer Journey Map, a structured visualisation of the experience of a user.
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Service Scenario Map

Read more about the DesignThinkers Service Scenario and Business Model Map, a visualisation of future scenarios of service.
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Stakeholder Value Network Map

Read more about the DesignThinkers Stakeholder Value Network Map, a visualisation of stakeholders' value.
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Persona Map

Read more about the DesignThinkers Personas, a visualisation of who the customers are you are trying to help.
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Framing Tool

Read more about the DesignThinkers Framing Tool, a tool to put your persona in different perspectives.
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Interview Tool

Read more about the DesignThinkers Interviews, in-depth interviews to dig deeper into people's experience.
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Values Map

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Prototyping Strategy Map

Read more about the DesignThinkers MVP Prototyping, a set of techniques to learn how personas feel about the solution.
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Persuasive Selling Map

Read more about the DesignThinkers Persuasive Selling Map, a tool to present a new service concept with a convincing story.
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Value Proposition Map

Read more about the DesignThinkers Value Proposition Map, a plug-in to the Business Model Canvas.
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Stakeholder Map

Read more about the DesignThinkers Stakeholder Map, a structured visualisation of relevant stakeholders around the challenge to create overview as a team.
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