Course Description

2-Week Online Strategic Storytelling Course October 2021


This highly interactive, online course is designed to erase the mystery surrounding storytelling practices and introduce participants to the fundamentals of applied narrative. By using practical examples and insights into the storytelling crafting process, this experiential course will equip you with an understanding of how to ‘think in story’. With this new perspective, you will discover how to structure, craft and deliver an empathic story that is tailored for your intended audience. With an emphasis on the body as a storytelling tool and narrative vehicle, you will discover how to layer your stories with nuances that will elevate your message in any business or design context.

Attention is a scarce resource in today’s modern context and storytelling is an effective way to make one’s message impactful and memorable. As a powerful tool for empathy, story facilitates emotional connection between people and appeals to our humanity. Through storytelling we improve collaborative dynamics and shape organizational culture. Used strategically, stories hold the power to engage people and inspire action. Through imagination and storytelling, we can all become co-creators of the future as well as of a new and compelling narrative that supports our goals, desires and dreams.


This 2-week Strategic Storytelling Course consists of 4 modules focusing on all aspects of storytelling relevant to furthering your understanding of the value of storytelling. You will be equipped with the practical tools required to apply this knowledge. 

Each week consists of interactive Online Classroom sessions and tips to start applying and implementing what you’ve learned. A follow-up call will provide you with the opportunity to reflect on the course and ask final questions to your Facilitator. This way, you will be able to immediately implement your newly acquired skills into practice.  

Modules 1 & 2:
2 x 2,5 hour Online Classroom sessions, 2 times a week

Modules 3 & 4:
2 x 2,5 hour Online Classroom sessions, 2 times a week


Introduction to storytelling for Design Thinking;
Understand the compelling science underlying storytelling;
Learn to harvest personal experiences for storytelling application – draw from personal experiences to help frame and share stories that resonate;
Empathize with your audience for human-centred story strategy;
Discover an embodied approach to powerful storytelling.

Same fun & interactive classroom experience, now live & online



Over a 2-week period, you will meet with your fellow participants and coaches in 2-hour online classroom sessions. We strongly believe in learning-by-doing. A major part of this online course consists of hands-on work on a general case using the different Design Thinking tools. You will work in co-creation to learn from each other and incorporate the knowledge

and skills of participants from diverse backgrounds and industries. Our expert facilitators will teach you the various aspects of storytelling including the compelling scientific rationale behind storytelling, the economic benefit of storytelling, structure and frameworks, components of a good story and choices for effective delivery.


Facilitators, coaches, business leaders, design thinkers and those feeling curious about storytelling and are ready to improve their communications skills.
The expertise taught can be applied in a wide range of context and will meet multiple needs in the business context.


You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Colin Skelton will be your storytelling facilitator. Colin is a creativity facilitator, a Design Thinker, entrepreneur, theatre maker and storytelling consultant. With an emphasis on embodiment in creativity and design.

Jeroen van der Weide is a Partner and a creative-minded Senior Facilitator at DesignThinkers Academy Amsterdam. Jeroen is specialized in developing Creative Climates in organizations and helping people find solutions for business problems.


After successful completion of the 5-Week Online Design Thinking Fundamentals course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Length: 2 weeks, 4 sessions (2 hrs), homework & follow-up call (1 hr)

Time: 9:00 AM – 11:00 AM (CEST)

Module 1: Tuesday October 19
Module 2: Thursday October 21
Module 3: Tuesday October 26
Module 4: Thursday October 28

Online platforms: Miro & Zoom
Language: English
Max. participants: 16


Early Bird Ticket Price € 495,00
Until 5th of October 2021

Regular Ticket Price € 595,00
Until 29th of June 2021

Your ticket includes access and use of the online environments (Miro & Zoom) for the duration of the course. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

Prices are excluding VAT. We charge 21% VAT to Dutch-based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT. If you have any other questions regarding this online course or its ticketing, we kindly as that you contact us through e-mail.

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