Nov. 16th 2017 A’dam
2-Day DT Rapid Validation through Prototyping

rapidprototyping

(English spoken) In this 2-day high-energy course you will master a series of methodologies and tools to validate concepts rapidly. You will learn by doing using prototyping in a fast, reliable and powerful way. By presenting the concept in a real life setting to the right audience, you will be able to base your decisions on actual client buying behavior.

October 16th – October 17th 2017 in Amsterdam with as main objective: Instead of conducting high profile quantitative consumer research, which is often expensive, time consuming and unreliable you will validate your concept through rapid prototyping.

Learning is the only way to turn failure into success

The course will end by launching a real life high-pace experiment. After the course you will be handed out your certificate and also the tools we use during the course. While you experiment after the course we offer each team a 1 hour follow-up Conference Call to give you Personal Coaching to analyze the real life experiment and how to proceed.
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PROGRAM 2-DAY DT RAPID VALIDATION TROUGH PROTOTYPING COURSE

Thursday November 16th
09:00 hr Registration and welcoming
09:30 hr Embedding in Framework & Theory (incl. Design Thinking tools)
10:30 hr How to take an idea and develop a prototype fit to use in validation experiments
12:00 hr Lunch (provided for by DT Academy)
13:00 hr Critical assumption analysis
14:30 hr First idea validation through interview techniques
15:30 hr Landing pages: purpose and how to use efficiently
17:15 hr Reflection and Preparations for next day

Friday November 17th
09:00 hr Sharing experiences previous day and Q&A
10:00 hr Ways to get enough and the right people to your Landing page
11:00 hr Setting up a Campaign
12:30 hr Lunch (provided for by DT Academy)
13:00 hr Conversion and optimization
16:00 hr Instructions on how to manage an online campaign yourself
17:15 hr Wrap-up and drinks

When we kick-off, you will be provided with a new and powerful concept wich we will validate during the course. Please get in touch when you would prefer to use your own concept instead during this course, as we will be happy to facilitate.
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BACKGROUND INFORMATION
We strongly believe in ‘Learning by Doing’, so this 2-day Rapid Validation through Prototyping will be a high energy and hands-on course. You’ll be challenged to work in small teams on a real case and learn to work with Design Thinking tools (e.g. persona’s, customer journey mapping, interview techniques, critical assumption analysis).

Imagine you work at a well-known international corporation producing food and beverages. The idea comes up to develop a home-delivery service for individual packages of ice-cream. A quick test shows this is technically feasible. But going full-swing towards the creation of a delivery network will take a lot of riks and resources: Market potential and revenues look promising, but highly uncertain. Proceed or not? This is the main focus of the Rapid Validation through Prototyping course.

WHAT WILL YOU LEARN?

Rapid testing of ideas: Instead of conducting high profile quantitative consumer research, with dubious results, we create a prototype of your concept as if it is already there. And find measurable outcomes you can base decisions on in record time.

Hands-on approach ‘Learning-by-doing’: Like Nike said: “Just do it”. So you won’t be staring at a PowerPoint during this course. Theory will be kept at a minimum but you will actually launch a concept to validate it. You will be able to implement your new skills next day.

Interested in reading more inspiring background information? Check out this article on how Buffer used rapid validation to start their business.

WHO SHOULD ATTEND THE COURSE?
When you are starting your own company or creating value within an existing organization, rapid validation is for you. It enables you to make faster and better choices based on actual client behavior, so you can spend time and resources on ideas that will work and speed up the go-to-market process.

The course will end by launching a real life high-pace experiment. After the course you will be handed out your certificate and also the tools we use during the course. While you experiment after the course we offer each team a 1 hour follow-up Conference Call to give you Personal Coaching to analyze the real life experiment and how to proceed.
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WHO WILL FACILITATE?
The facilitators will guide you in-depth during the different hands-on activities in this Rapid Validation Course.

Reinout de Kraker, Service Designer & Founder of Grow a Pair. Reinout has led several teams in demanding international corporate environments over the past years guiding teams to build prototypes that had an impact on critical business decisions. View Reinout’s profile

Martijn Bekking, Corporate innovation professional & Founder of Grow A Pair. Involved on a daily basis on the verge between innovation within existing corporates and learning from the best and most valuable start-ups. View Martijn’s profile
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FACTS & FIGURES

Language: English
Venue: DesignThinkers Academy, Herengracht 265, Amsterdam, The Netherlands
Dates: November 16th – 17th 2017

Max. participants: 15

Ticket Price: Early Bird Ticket Price € 1.095,= until October 13th 2017, Regular Ticket Price € 1.195,= (including lunch, snacks and drinks). Discounts available for teams signing up or NGO’s and self employed.

REGISTRATION: to enroll for this training, please click the Registration button on the top right corner of this page.