March 27th 2017 Toronto
5-Day DT Bootcamp Week

In-house service design fundamentals
The DesignThinkers Bootcamp is a unique opportunity for you to learn the principles and practices of Design Thinking from a diverse team of internationally recognized coaches from the worlds of research, design, business and academia. This is the first time a DT Bootcamp is being offered in Canada!

At DesignThinkers Academy, we believe in learning by doing and the power of human-centered design as a strategic and competitively differentiating tool. The DT Bootcamp is a high energy, deep-dive training, combining hands-on learning with personal coaching.  You will walk away equipped with the tools and methods needed to implement Design Thinking in your organization.


The purpose of DT Bootcamp is to equip you with powerful design tools and methods that enable you to reach your professional and personal goals.
During this week-long experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.

You will also work closely with four different expert day-coaches, and with other participants to grapple with questions like:

  • How to successfully implement Design Thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?
  • How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?
  • How to increase your tolerance for failure and create an environment where you learn faster?
  • How to create a sustainable culture of innovation by design?


The DesignThinkers Bootcamp has been crafted for leaders who are seeking new ideas, methods, and strategies for addressing the complex challenges facing their organizations and communities.

Often described as a human-centered approach to innovation, Design Thinking is being used across the globe in a wide range of settings and industries, including public and private corporations, non-profits, universities, and government agencies. We will share stories and case studies of how this methodology has been applied, such as:

  • Co-creating solutions with partners and customers.
  • Developing new products and services that meet the real needs of real people.
  • Designing experiences focused on attracting and retaining customers and/or employees.

Our team of expert coaches and facilitators will share their experiences during the DT Bootcamp and will guide you and your workshop team as you solve a real-world design challenge, from the research phase to designing concepts. We will cover strategies for implementing new solutions using Design Thinking in organizations.

Liz Kelley is a creative and analytical thinker who mines the ephemera of daily life for rich cultural insights that shape the design of new products, services and experiences. With a decade of experience conducting ethnography and her formal training in anthropological theory and methods, she is able to translate big concepts into real world solutions that meet both the unmet needs of individuals and the business objectives of clients in industries including healthcare, energy, tech, financial services, CPG, and retail. Read more at Liz’s full Linkedin profile.

John Bielenberg is co-founder of Future, where he makes thinking wrong your secret weapon, leading design blitzes for business, talent, marketing and foundation leaders to develop innovation and stakeholder value. John is also founder of Project M which inspires and educates young designers and creatives by proving their work has significant impact on improving communities. Read more at John’s full LinkedIn profile.

Robert Bau is a heavy-weight strategist and thought leader in service innovation, branding and marketing with more than 15 years agency experience in shaping customer expectations and experiences in our post-industrial society. Between 2011 and 2014 Robert played an instrumental role in building the first MFA and BFA service design programs in the US. Read more at Robert’s full LinkedIn profile.

Ted Graham is an innovation leader, recently recruited to head Open Innovation at General Motors, and charged with solving the challenges that will shape the future of transportation. Prior to this, Ted worked at both, Price Waterhouse Coopers and McKinsey. Ted — a believer in experimentation — side-lined as an UberX driver, resulting in his forthcoming co-authored book The Uber of Everything. It will help readers understand the implications of the Uber business model, and its imitators across industries. Read more at Ted’s full LinkedIn profile.

Our team of facilitators will focus continuously on your teams’ progress as you go through the different activities of the Design Thinking process.

Adriana Dolnyckyj, Founding & Managing Partner of DesignThinkers Group Canada is a marketer and strategist by profession, and a design thinker innately and by passion. Adriana brings over 20 years of corporate executive experience, working with companies both big and small in B2B and B2C markets across a range of sectors including retail, information and communication technology, financial and investment services, consumer packaged goods, tourism, education, crown corporations and not-for-profits. Adriana is also the founding member of the Canadian Chapter of the Service Design Network. Click to view Adriana’s full LinkedIn profile.

Marc Bolick leads the US office of DesignThinkers Group, working to help clients find creative solutions to complex problems, and to embed design thinking as a strategic advantage in their organizations. With over 20 years of experience in various aspects of product and service design, Marc has worked in a variety of sectors and clients including General Electric, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Electrolux, Master Card, the US Agency for International Development, the US Food and Drug Administration, and a variety of early-stage companies.. Read more at Marc’s full LinkedIn profile.



CAD $4,750 (invoicing in USD or Euros available)
Registration Deadline: Friday, March 3rd, 2017

Note: For Canadian businesses and residents only, an additional 13% Harmonized Sales Tax (HST) is applicable.

Price includes daily lunches, morning and afternoon snacks and beverages, plus a welcome reception and final dinner evening on the town. A certificate from DesignThinkers Academy is awarded on the Friday to participants who successfully complete the course.

Maximum participants: 30

LOCATION: Artscape Youngplace, 180 Shaw Street, Toronto, ON M6J 2W5

REGISTRATION: to enroll for this training, please click the Registration button on the top right corner of this page.