Course Description

5-Week Online Employee Experience Design Course September 2020


How can you develop a strategic employee-focused vision for HR? How can you create employee engagement? Interesting challenges where you can use Design Thinking at its best.

Design Thinking is entering the world of Human Resources Management more and more. This interactive online course will equip you with the Design Thinking mindset and tools to design a human-centred organization, where people feel recognized, motivated and engaged.

During the online course, you will be working on an employee-focused challenge under live guidance of our skilled facilitators. With a combination of live Classroom Sessions, group assignments and homework you will gain practical knowledge and experience to apply Design Thinking in your daily work. As a result you will be able to create value to your human resources management.


Learn how to innovate in HR and create a human-centred organization;
Live and personal guidance from our expert facilitators;
Identify the priority personas (e.g., a manager, a newly recruit, an experienced hire, etc.) and design HR policies and tools from the lens of these personas;
Conduct a focused research within your organization to gather important insights, such as empathic interviews, focus groups or employee’s satisfaction surveys;
Identify the moments that matter to the employees, and create rewarding Employee Journey Maps of their employment experience;
Increase your confidence for remote & multi-disciplinary collaboration.

Live, interactive online course that inspire bold innovation

DesignThinkers Academy Amsterdam


We strongly believe in learning-by-doing. The major part of this online course will consist of hands-on work on a general HR related case, using the different Design Thinking tools. You will work in co-creation in a small team to learn from each other and to bring in the knowledge and skills of every participant to the table. The tools we will be using throughout the meet-ups are fundamental in Design Thinking and will teach you how to use empathy in designing new services for your end-user: the employee.

Aside from guiding you through the Design Thinking process, our expert facilitators will share their experience and tricks on how to implement Design Thinking in HR. That way you can start applying Design Thinking straight away.

Program 5-Week Online Employee Experience Design Course (Certificate)

The course consists of 4 modules, focusing on the 4 stages of Design Thinking: Discover, Define, Design, Deliver. Each week consists of interactive Online Classrooms, followed by group work. 

We find it very important that you feel comfortable, secure and motivated to work together for the upcoming weeks in this online learning environment. Therefore we have incorporated a short on boarding moment at the start of the first session. 

Module 1: Discover
We kick off with an introduction to Design Thinking principles, tools and best practices. We dive into the challenge with tools such as Stakeholder Map, Mind Map and Affinity Map. After successfully completing Design Research, we wrap up the Discovery Phase by creating strong Personas.

Module 2: Define
This module is dedicated to finding interesting opportunity areas: understanding frustrations, anger and problems to find problems that are worth solving. created empathy: understanding the end-user’s needs, frustrations and ambitions. Using the Customer (or Employee) Journey Map we identify impactful moments within their decision-making process. With that knowledge we reframe the challenge into Problem Statements.

Module 3: Develop
Now we have a good understanding of the problem area, it’s time to develop new solutions. Ideation! We will work with several ‘divergent thinking’ tools and cluster these ideas in an Idea Priority Map. The following step will be to prototype these ideas using  Service Scenarios and artefacts.

Module 4: Deliver
The final week will focus on testing the Prototype and improving the concept. It’s the end of the first Double Diamond loop. This iterative process will be concluded by making a strong Pitch. We conclude our Classroom sessions with time to reflect and develop your personal implementation plan.  

After completing the 1-Month program and assignments you can celebrate your achievement of becoming a true Design Thinker! You will receive your personal Design Thinkers certificate and access to all tools and materials.


No previous experience with Design Thinking is required. 

Teams working in HR departments from different industries who want to lead innovation and act more human-centered;
Individuals from HR looking for new tools to structure their innovation and collaboration processes;
Professionals in HR who want to stretch their creative problem solving skills;
HR Managers who want to discover what Design Thinking can offer their team in being more employee-centered.


You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Tim Schuurman is Co-owner and Senior Facilitator at DesignThinkers Academy Amsterdam. He has extensive experience in designing and implementing product/service concepts and has an MBA & MSc in Business and Financial Management.

Jeroen van der Weide is a Partner and a creative minded Senior Facilitator at DesignThinkers Academy Amsterdam. He has an MA in Dutch Theatre, Film & Communications. Facilitating teams, designing creative processes as well as brainstorming and positioning sessions are his strengths.

Live, interactive online course that inspire bold innovation

DesignThinkers Academy Amsterdam


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Length: 5 weeks, 2 x 2 contact hours per week & homework

Time: 10:00 AM – 12:00 PM (CEST)

Session 01: Monday September 07
Session 02: Thursday September 10
Session 03: Tuesday September 15
Session 04: Thursday September 17
Session 05: Monday September 21
Session 06: Thursday September 24
Session 07: Monday September 28
Session 08: Thursday October 01

Online platforms: Miro & Zoom
Language: English
Max. participants: 10


Early Bird Ticket Price € 1.095,00
Until August 7th

Regular Ticket Price € 1.195,00

Prices are excluding VAT.
Your ticket includes access and use of the online environments (Miro & Zoom) for the duration of the course. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT. If you have any other questions regarding this online course or its ticketing, we kindly as that you contact us through e-mail.

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