Course Description

2-Day Design Thinking Fundamentals Course (Certificate)

Amsterdam Hong Kong Bucharest Auckland Belfast Timișoara Antwerp

The Design Thinking Fundamentals Course is currently available in our virtual studio, interactive and online fun. Click here to learn more.

This high-energy 2-day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘Learning-by-Doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping.

Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.

THEORY

On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?

LEARNING BY DOING

The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental in Design Thinking.

Lastly, during this 2-day course you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.

YOU WILL PRACTICE THE FOLLOWING TOOLS

Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.

Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.

All Design Thinking tools and the certificate will be handed out after the session.

This video gives you a glimpse on our Design Thinking Trainings with global companies:

FACILITATORS & COACHES

You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Tim Schuurman is Co-Owner and Senior Facilitator at DesignThinkers Academy Amsterdam. Tim is a motivated and energetic senior facilitator within Business Strategy, Change Management and Design Thinking.

Jeroen van der Weide is a Partner and a creative minded Senior Facilitator at DesignThinkers Academy Amsterdam. Jeroen is specialized in developing Creative Climates in organizations and helping people find solutions for business problems.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands

Date: Scroll down for more information regarding upcoming course dates or browse through our calendar

Language: English
Maximum participants: 20

Tickets

Early Bird Ticket Price € 1.495,00

Regular Ticket Price € 1.595,00

Prices are excluding VAT.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT.

At DTA Amsterdam we take our social duty very serious when it comes to protecting the health of our valued participants and team members. For this reason, we have ensured that all necessary precautions have been carefully implemented at our Amsterdam studio in accordance with the guidelines from our government. In case you have specific questions regarding these exact measures, we invite you to reach out to us through e-mail or telephone so our DTA team members can accurately inform you.

Course leaflet