2-Day Design Thinking Fundamentals Course (Certificate)
This high-energy 2-Day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘learning-by-doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping. The Design Thinking Fundamentals Course is also available in our Virtual Studio, interactive and online fun. Click here to learn more.
Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.
On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?
LEARNING BY DOING
The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental in Design Thinking.
Lastly, during this 2-day course, you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.
YOU WILL PRACTICE THE FOLLOWING TOOLS
Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders
Value Network Mapping creates insight into the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders
Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.
Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?
Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.
Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.
All Design Thinking tools and the certificate will be handed out after the session.
This video gives you a glimpse of our Design Thinking Trainings with global companies:
FACILITATORS & COACHES
You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.
Tim Schuurman is Co-Owner and Senior Facilitator at DesignThinkers Academy Amsterdam. Tim is a motivated and energetic senior Facilitator within Business Strategy, Change Management and Design Thinking.
Jeroen van der Weide is a Partner and a creative-minded Senior Facilitator at DesignThinkers Academy Amsterdam. Jeroen is specialized in developing Creative Climates in organizations and helping people find solutions for business problems.
Adela Cristea is Co-founder and Senior Facilitator at DesignThinkers Academy Eastern Europe. She is an experienced business consultant teaching entrepreneurship and leadership within corporate environments.
Alwin Put is founder of DesignThinkers Belgium and an experienced Facilitator across the Benelux. He has years of experience in corporate environments and hospitality industry.
Daphne Lamberts is Service Development Lead at DesignThinkers Academy Amsterdam. She optimizes and implements DesignThinkers’ course content and delivers the methodology of DT in an informative and creative way towards clients and participants.
Yuen Yen Tsai is Senior Facilitator with extensive experience in helping ‘fixed’ mindsets in organizations become ‘growth’ mindsets using playfulness and creativity.
At the DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, we’d like to inform your of the newly introduced measures which we have recently implemented. Participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, under one of the following circumstances:
A) Proof of a negative PCR-test, within 24 hours of the first day of training;
B) Proof of vaccination.
If a participant cannot comply with the above mentioned requirements, an alternative option is to take a ‘quick-test’ upon arrival at our Creative Studio in Amsterdam. It goes without saying, that you are only able to participate if you have a negative test result.
Our goal with implementing these new measures is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable. This way, participants can focus 100% on the all aspects of our interactive, high-energy Design Thinking Training, while at the same time safely make full use of our spacious environment.
TRAVEL RESTRICTIONS OR QUARANTINE?
What if I’m not able to travel or need to go into self-quarantine? Given the constantly changing circumstances surrounding COVID-19, DesignThinkers Academy has also designed a 5-Week Online DT Fundamentals Course.
Our interactive 5-Week Online DT Fundamentals will also allow people to participate on a global scale while at the same time we continue to enhance global connectivity. Click on the following link to read more.
After successful completion of the 2-Day Design Thinking Fundamentals course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
About this Event
Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands
Dates: Look at ‘choose your location’ on the right for more information regarding upcoming course dates or browse our calendar
Maximum participants: 20
Early Bird Ticket Price € 1.495,00
Regular Ticket Price € 1.595,00
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.
Prices are excluding VAT. We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT.
At DTA Amsterdam we take our social duty very serious when it comes to protecting the health of our valued participants and team members. For this reason, we have ensured that all necessary precautions have been carefully implemented at our Amsterdam studio in accordance with the guidelines from our government. In case you have specific questions regarding these exact measures, we invite you to reach out to us through e-mail or telephone so our DTA team members can accurately inform you.